An install takes place when a user has downloaded an app and successfully opens it for the first time.

In the Keywords Table on FoxData, you can see the number of installs each keyword has brought to the app.

And Keyword install rate refers to the percentage of total installs an app receives from a specific keyword. This metric is crucial for evaluating the contribution of each keyword to the overall install volume.

The calculation is as follows:

Keyword Install Rate = (Installs from a specific keyword / Total app installs) × 100

%

For you have any other questions, please check out the link: Product Feedback