ASA Keywords

FoxData’s ASA Bidding Analysis module provides two key features — Bidding Keywords and Bidding Competitors — designed to help you understand your Apple Search Ads performance, refine your bidding strategy, and stay ahead of the competition.

The Bidding Keywords feature helps you analyze your app’s Apple Search Ads performance from a keyword-level perspective, offering insights into how your bidding terms perform and where optimization is needed.

View the overall performance distribution of all bidding keywords for your app.

The chart displays the proportion of keywords across different popularity score ranges (e.g., 20–40, 40–60, 60–80), giving you a quick snapshot of your keyword competitiveness and visibility in the App Store search landscape.

Access a comprehensive keyword list for your app, including detailed metrics for each bidding keyword:

● Popularity — Reflects how frequently users search for this keyword.

● Installs — The estimated total installation quantity during the selected time period.

● Bidding Apps — Shows the total number of apps and Top 3 apps appearing for this bidding keyword.

● Impression Share — The percentage of total impressions your ad received for a specific keyword, compared to the total number of impressions available in the market for that keyword.

💡 Use this feature to identify high-opportunity keywords with moderate difficulty and strong relevance for more efficient Apple Search Ads spending.

The Bidding Competitors feature allows you to analyze your competitive landscape from multiple angles — seeing who you’re competing with, how your bidding visibility compares, and where to adjust your strategy.

Discover the Top 10 apps ranked by popularity share — calculated based on the popularity-weighted ratio of each app’s active bidding keywords.

Identify competitors whose bidding keyword lists overlap most with yours.

Similarity is defined as:(Number of overlapping keywords) ÷ (Total bidding keywords)

This reveals direct rivals targeting the same audience and helps uncover potential keyword gaps.

Visualize the most popular bidding keywords across the entire market in a dynamic keyword cloud.

Keyword size represents search popularity, making it easy to spot trending or high-impact search terms instantly.

Select specific competitors to compare their entire bidding keyword lists alongside your own. These insights enable precise keyword and budget adjustments to maximize ROI:

● Impression Share — The percentage of total impressions your ad received for a specific keyword, compared to the total number of impressions available in the market for that keyword.

● Long Tail Keyword Cnt — Number of bidding keywords containing the current keyword.

● Volume — Search volume is a metric that tracks and signals the search traffic of keywords.

● Correlation — Correlation is relevance index, ranked from 1 to 100. It depends on factors like popularity, ranked keywords, and more.

● Result — Total number of apps that are ranking for each keyword.

● Chance — The probability of any app entering the top 10 search results for specific keywords, with 100 being the easiest keyword to rank in the top 10 seach results.

● Difficulty — The difficulty for any app to achieve a high ranking in the search results for this keyword, with 100 being the most challenging keyword to rank highly in the country/region.

● Install — Estimated number of monthly organic installs(last 30 days) received by the app from a keyword.

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