ARPU (Average Revenue Per User) represents the average revenue generated per user, making it a crucial metric for mobile app and game growth analysis.
Key uses of ARPU data include:
Evaluating the overall effectiveness of current monetization strategies (e.g., in-app purchases, ads, subscriptions).
Identifying high-value user segments and adjusting tactics accordingly.
Measuring ROI of campaigns and optimizing underperforming activities or channels.
Forecasting future revenue trends by combining ARPU with engagement and retention data.
Benchmarking across multiple apps or regional markets to inform strategic roadmaps.
ARPU is calculated by dividing an app’s estimated revenue by its estimated active users. Both revenue and active user counts are generated by FoxData’s advanced predictive models and may differ slightly from actual figures.
ARPU Trend
Displays the ARPU change for selected apps in a line-chart format. You can compare up to 10 apps side by side to visualize their ARPU trajectories over time.
ARPU Correlations with Other Metrics
ARPU fluctuations often relate to other key app metrics. Understanding these relationships helps you attribute causes for ARPU changes. FoxData supports comparisons against four metrics:
Downloads: A surge in new downloads often brings many unpaid users, causing a temporary ARPU decline.
Revenue: Rising total revenue typically leads directly to higher ARPU.
Rankings: A drop in store ranking may signal increased competition or ASO issues, putting downward pressure on ARPU.
Active Users: If user growth is driven mainly by low-value users, overall ARPU can decrease.
ARPU Correlation with Key Events
Analyze which key events have driven changes in ARPU, helping you assess the impact of your operations, ad campaigns, and more.
FoxData supports correlation with five event types:
1. In-App Events: Timely user actions and milestones triggered within apps and games.
2. CPPs (Customer Product Pages): Visits and interactions on your App Store product pages.
3. Meta Ads: Campaigns and ads run on Meta platforms.
4. App Lost Rank: Moments when your app drops in store rankings or falls off a chart.
5. Keyword Lost Rank: Instances where your app’s ranked keywords are removed or lose visibility.
The event Gantt chart lets you quickly see which events correspond to ARPU shifts.
The event Gantt chart lets you quickly see which events correspond to ARPU shifts.
Data Details
At the bottom, a detailed data table lists all of the above metrics for every selected app and date. We’ve also built in AI-powered review analysis tools, so you can instantly surface core user insights from thousands of app store reviews without leaving the page.
