Tracking and analyzing user time spent helps evaluate product engagement and identify churn risks. It can provide data-driven insights for optimizing feature design, marketing campaigns, and event strategies.
You can now use Time Spent to monitor and analyze in-app user engagement across one or more apps. The following metrics are available:
● Time Spent: The average time each user spends in the app per day
● Total Time Spent: The combined time all users spend in the app per day
● Session Duration: The average length of each user session
Select up to ten apps and compare their time-spend trends side by side in an interactive line chart.
Select up to ten apps and compare their time-spend trends side by side in an interactive line chart.
Metrics Comparison
Because app metrics often influence one another, you can overlay any of these engagement charts with other key performance indicators—app ranking, downloads, revenue, or active users—to spot correlations.
Simply choose an additional metric, and its trend line will appear alongside your Time Spent chart. Hover over any point to see exact values for each app on that date.
Event Analysis
Go deeper by mapping critical events against your usage trends to uncover what drives spikes or drops in engagement. Supported events include:
● Custom in-app events
● Custom Product Page(CPP)
● Meta ad campaigns
● App ranking changes (e.g. falling off top charts)
● Keyword removals or updates
Once you select an event type, a Gantt chart appears below the trend lines, clearly showing when each event occurred in relation to your usage shifts.
Data Details
At the bottom, a detailed data table lists all of the above metrics for every selected app and date. We’ve also built in AI-powered review analysis tools, so you can instantly surface core user insights from thousands of app store reviews without leaving the page.