Market Segment is powered by FoxData’s latest IQ System, enabling highly accurate profiling of core characteristics across large volumes of apps
Our Market Segment Report page provides comprehensive data to help you understand the latest trends in the global app market.
Platform
Platform Size
Select the 'Country/Region', 'Category', and date range you are interested in to view download and revenue data for the App Store and Google Play.
Here is a pie chart to help you quickly see the download comparison between the App Store and Google Play. Hover over the pie chart to see the specific download numbers and their proportions
In the Table, You Can See: Total Est. Downloads/revenue, Avg daily Est. Downloads/revenue, and YoY Growth.
Trend
Switch to the ‘Trend tab‘, and you will first see a combined chart generated based on your filter selections. The blue bars represent download data, while the yellow line represents revenue data.
Scroll down to view detailed download and revenue data for different dates in the table.
Country/Region
Country/Region Size
We support selecting different app stores, countries, and categories to view global performance of app downloads and revenue. You can quickly assess which countries have stronger app market performance by checking the color-coded map.
In the table below, you can see estimated revenue and download data by country, along with their proportions and changes compared to the previous year.
Trend
Under the Trend tab, trend charts for app downloads or revenue for the selected countries will be displayed. Up to 6 countries can be selected at the same time. You can switch between app stores and choose your preferred time period.
In the table below, you can view detailed download and revenue data for the selected countries on different days.
Category
Category Size
Here, you can see the revenue and download statistics for different app categories, helping you understand which types of apps are most popular in the market. Drag the blue bar at the bottom to view more data.
The table below provides detailed performance data for different app categories, including Total Est. Downloads/revenue, Avg daily Est. Downloads/revenue, and YoY Growth.
Category Detail
By clicking on any category or segment, you can access a full report for that segment that includes:
Trend charts for downloads, estimated revenue, and active user counts over time;
Geographic distribution across countries and regions;
An aggregated overview of publishers behind the apps in that segment and their combined performance profiles.
Top Publisher
Top Publisher Size
In this bar chart, you can see the revenue and download performance of top app publishers.
The filter here allows you to switch between app stores, select countries, and customize the date range.
Drag the blue bar at the bottom to view more publishers.
The table below displays detailed data for different developers, including：Total Est. Downloads/revenue, Avg daily Est. Downloads/revenue, and YoY Growth.
Click the expand button next to a developer to see the number of apps they have and the performance of each app.
For you have any other questions, please check out the link: Product Feedback