Market Segment

Our Market Segment Report page provides comprehensive data to help you understand the latest trends in the global app market.

Select the 'Country/Region', 'Category', and date range you are interested in to view download and revenue data for the App Store and Google Play.

Here is a pie chart to help you quickly see the download comparison between the App Store and Google Play. Hover over the pie chart to see the specific download numbers and their proportions

In the Table, You Can See: Total Est. Downloads/revenue, Avg daily Est. Downloads/revenue, and YoY Growth.

Switch to the ‘Trend tab‘, and you will first see a combined chart generated based on your filter selections. The blue bars represent download data, while the yellow line represents revenue data.

Scroll down to view detailed download and revenue data for different dates in the table.

We support selecting different app stores, countries, and categories to view global performance of app downloads and revenue. You can quickly assess which countries have stronger app market performance by checking the color-coded map.

In the table below, you can see estimated revenue and download data by country, along with their proportions and changes compared to the previous year.

Under the Trend tab, trend charts for app downloads or revenue for the selected countries will be displayed. Up to 6 countries can be selected at the same time. You can switch between app stores and choose your preferred time period.

In the table below, you can view detailed download and revenue data for the selected countries on different days.

Category Size

Here, you can see the revenue and download statistics for different app categories, helping you understand which types of apps are most popular in the market. Drag the blue bar at the bottom to view more data.

The table below provides detailed performance data for different app categories, including Total Est. Downloads/revenue, Avg daily Est. Downloads/revenue, and YoY Growth.

Switch to the Trend tab, the changing trends in revenue or downloads for the app categories you selected will show first.

Use the filters to switch between app stores, select countries, and set the date range.

The table below shows detailed estimated revenue and download data for different categories.

In this bar chart, you can see the revenue and download performance of top app publishers.

The filter here allows you to switch between app stores, select countries, and customize the date range.

Drag the blue bar at the bottom to view more publishers.

The table below displays detailed data for different developers, including：Total Est. Downloads/revenue, Avg daily Est. Downloads/revenue, and YoY Growth.

Click the expand button next to a developer to see the number of apps they have and the performance of each app.

This bar chart displays apps ranked from highest to lowest based on revenue or download data.

The filter allows you to switch between app stores, select countries, choose categories, and customize the date range.

Drag the blue bar at the bottom to view more app data.

The table below provides detailed data for each app, including: Total Est. Downloads/revenue, Avg daily Est. Downloads/revenue, and YoY Growth.

For you have any other questions, please check out the link: Product Feedback