The Keyword Trends module helps you quickly identify stable, rising, and high-potential keywords in the market—empowering you to seize core opportunities and optimize your ASO strategy with confidence.
The Keyword Trends module is divided into two main sections:
Competitor Keyword Trends
Category Keyword Trends
Each section provides trend charts along with detailed keyword-level analysis.
Competitor Keyword Trends
Competitor Keyword Trend Chart
The trend chart visualizes:
Total number of ranked keywords for each selected app (including your own)
Number of newly ranked keywords over time
This allows you to quickly detect when competitors gain new visibility or lose ranking coverage.
Keyword Details
The detail view lists all keywords used in the trend chart.
For each keyword, you can analyze:
a) Correlation: Relevance to your app
b) Search Volume
c) Ranking trend for both your app and each competitor
This helps you evaluate keyword quality, competition intensity, and potential opportunities at a granular level.
Category Trending
This section focuses on the search behavior and momentum within the category your app belongs to.
Category Keyword Trend Chart
The chart displays the search volume trends for popular keywords in your app’s category.
By default, the system selects the top 20 keywords by search volume
You can manually add additional keywords for deeper analysis
This helps you monitor category-level search demand and identify emerging topics.
Keyword Details
The detail view provides in-depth analysis of category keywords.
The available metrics include:
a) Search volume
b) Correlation: relevance to your app
c) Search results
d) Chance: the probability of any app entering the top 10 search result for the keyword.
e) Difficulty: The difficulty for any app to achieve a high ranking in the search results for this keyword.
f) Estimated installs this keyword may bring to your app
These indicators help you assess keyword potential from visibility, competitiveness, and expected return perspectives.
