Keyword Explore helps you find potential keywords that can drive traffic and visibility for your app.
You can explore keywords from multiple angles, track the ones that matter most, and analyze their performance using detailed metrics.
Explore Keywords from Multiple Dimensions
Keyword Explore provides several discovery dimensions to help you identify valuable keywords efficiently:
Metadata – Keywords that already appear in your app’s metadata (title, subtitle, or keyword field).
Search Volume – Keywords grouped by different search volume levels to identify high-traffic terms.
Ranking – Discover keywords across different App Store ranking ranges.
Opportunity Score – FoxData’s proprietary metric that measures traffic potential; higher scores suggest higher exposure opportunities.
Changes – Keywords with recent shifts in search volume, ranking, or estimated installs.
Store Suggested – Automatically suggested keywords from the App Store search field.
Category – Popular keywords within your app’s category.
Long-tail Keywords – Specific or extended phrases with lower competition and higher conversion potential.
Search Corrections – Variations and related terms from auto-corrected or mistyped queries.
Keyword Details
Once you’ve found interesting keywords, you can track them to monitor their performance over time.
Tracked keywords will appear in your keyword list, where multiple data points help you evaluate their value and competitiveness.
Key metrics include:
Max. Reach – The maximum visibility potential for the keyword.
Ranking – Your app’s current position for this keyword.
Correlation – How closely the keyword matches your app (higher = stronger match).
Search Volume – The keyword’s popularity index in the App Store.
Search Results – The total number of apps appearing for this keyword.
Opportunity Score – The keyword’s likelihood to bring impressions and traffic.
Diff (Difficulty) – Indicates competition level; higher = more competitive.
Install Estimate – The estimated installs this keyword could generate.
Top 5 Apps – The leading apps currently ranking for this keyword.
Why It Matters
Keyword Explore helps you build a data-driven keyword strategy.
By combining App Store insights with FoxData’s proprietary metrics, you can discover untapped opportunities, track performance, and continuously optimize your app’s visibility and growth potential.
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