Introduction
The Ad Intelligence in FoxData gives you a complete view of the mobile advertising landscape. It allows you to analyze creative trends, track top keywords in ad copy, evaluate competitors’ app-level and developer-level activity, and uncover advertiser strategies.
This guide explains the five main sections of the module and how you can use them to gain actionable insights.
Supported data sources include Facebook, Instagram, Audience Network, Messenger, AdMob, and YouTube.
Ad Intelligence
The Creative Trends focuses on ad assets such as videos, images, and banners.
Browse and filter creatives: Filter by app store (App Store / Google Play), country, ad platform (e.g., AdMob, YouTube), creative type, tags, and time range. You can also search by app name, ad text, or advertiser name.
Analyze creative performance: Each creative card shows ad copy, advertiser, primary countries, main platforms, impression trend, total impressions, and impression growth. You can toggle between list view and card view.
Identify top-performing ads: Sort and compare creatives by impressions or growth. Save interesting creatives to “My Creatives” for future reference.
Use case: Find which ad formats and messages are driving the most engagement, and use them as inspiration to optimize your own campaigns.
Keyword Trends
The Keyword Trends helps you understand the language and messages advertisers use in their campaigns.
Keyword extraction: Ad copys are segmented into keywords or phrases (one word, two words, three words). Common stop words and sensitive terms are filtered out.
Explore top keyword: View the most referenced keywords across ads, along with their impression trends, reference counts, and growth compared to previous periods.
Drill down into details: For each keywords, see related creatives, highlighted ad copy, top apps using the keywords, related keywords, and heat maps of countries where the keywords is most active.
Use case: Discover trending marketing messages in different regions and apply these insights to refine your ad copywriting strategy.
App Trends
The Apps page focuses on advertising activity at the app level.
App-level statistics: View the total number of ads, new ads, impression volumes, and growth trends for a selected time range.
Country and platform insights: Identify an app’s top five countries and platforms for ad placement, along with trends over time.
Deep dive into app details: Access the App Ad Details page to explore the app’s advertising volume, impression trends, top creatives, most common keywords, and heat maps of active regions.
Use case: Evaluate how competitors are allocating advertising resources across markets and platforms, and benchmark your own app’s ad strategy.
Developer Trends
The Developer page aggregates advertising activity at the developer or publisher level.
Overview: Search by developer name and analyze their total ads, new ads, impressions, top countries, and primary platforms.
Compare developers: See how different developers distribute their ad budgets and identify which publishers are more aggressive in specific markets.
Developer details: Drill down into the Developer Ad Details page to explore their app portfolio, creative assets, impression trends, and geographic distribution.
Use case: Understand how leading publishers deploy advertising across multiple titles and regions, helping you design competitive strategies at a portfolio level.
Advertiser Trends
The Advertisers page focuses on the ultimate entities funding ad campaigns.
Advertiser profiles: Search by advertiser name and view their overall ad activity, including total ads, impressions, top platforms, and primary markets.
Trend analysis: Track advertiser-level ad volume and impression trends over time to see whether they are increasing or reducing investment.
Advertiser details: Access Advertiser Ad Details to explore associated apps, top creatives, geographic heat maps, and exposure changes.
Use case: Reveal the strategic priorities of major advertisers—where they spend, how much they invest, and which creatives they rely on—to guide your own budget allocation and market entry strategy.
Conclusion
The Advertising Intelligence enables you to analyze the mobile advertising ecosystem from multiple perspectives: creatives, keywords, apps, developers/publishers, and advertisers.
By combining these insights, you can:
Discover winning ad formats and messages.
Benchmark your app and company against competitors.
Make smarter decisions about where and how to invest your ad budget.
FoxData helps you move beyond guesswork and gives you the clarity to stay ahead in the competitive app market.