By constructing and analyzing demographics, teams can focus on core demands of different user types for more precise strategic planning.
You can now use our User Demographics feature to gain deep insights into your app’s users.
Simply use the app selector at the top to search for any app, and we’ll present a breakdown of its user structure—covering both gender ratio and detailed age-group distribution.
Filtering by Store and Region
Store & Country Selector
Switch between different app stores (e.g. App Store, Google Play) and countries/regions to see how your user demographics vary across channels and markets.Time-independent Metrics
Because the gender and age data reflect the total user base under your chosen filters, changing the time period will not affect these demographic distributions.
Global Map View
Downloads & Active Users
The map displays two key metrics for each country or region within your selected store and time frame:Downloads and Active Users.
These figures are generated by our proprietary data model and may differ slightly from actual values.
Ratings & Reviews Analysis
Star-Rating Distribution
View the breakdown of 1–5 star ratings for your app under the current filters.
For deeper analysis of user feedback, take advantage of our built-in Sentiment Analysis and AI-Powered Summarization tools. With a single click, you can extract the core opinions and themes from hundreds or thousands of reviews.
