The Visibility Score is determined by Search Volumes and Keyword Rankings. Since Apple and Google do not disclose exact keyword traffic data, we use the App Visibility Score to monitor how ASO activities impact your app's visibility.

This score reflects the app's overall performance in the app store, indicating the likelihood of users discovering the app through search keywords and rankings. The score is measured on a scale of 100 points.

For you have any other questions, please check out the link: Product Feedback